• in plasticafina
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  • I work on the visual

    Until it can be touched

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  • Irene

Hello!

  • I introduce myself

    I’m Irene from Plasticafina, and I specialize in finding creative solutions for window displays, visual merchandising, and product still life photography.

    For over 15 years, I’ve been helping brands stand out visually and making their shopping experience memorable, both in physical stores and online.

Window dressing
Visual Merchandising
Photographic still life

Work the visual

  • The craft

    I work the visual until it can be touched, and that’s because I handle every phase of a project involving window display, visual merchandising and still life photography.

Image Window dressing img
Image Visual merchandising img
Image Photograohic still life img

Window display

The window is the part of the store that most people will see, but they will only look at it if there is something interesting and they will only remember it if there is something surprising.

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Visual merchandising

It is inside a store where we get to know a brand in depth and it is during the purchasing experience that the customer commits to our visual universe and our values.

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Product still life photography

Pictures aren't worth a thousand words, they simply don't need them, and that is perhaps why they are so powerful.

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Comprehensive service

  • How can I help you?

    I take care of the creative and stylistic proposal, the production of materials and props, and of course, the final setup at the point of sale or on set.

    I approach each proposal in a personalized manner, adapting a flexible structure to the needs that arise and paying attention to every detail, with customized budgets, initial meetings without commitment, and quick communication via email, phone, and whatsapp.

  • Elements
  • Brand logos

Projects

  • Brands I work with

    I like to build client loyalty through my commitment and enthusiasm from day one and throughout the years, season after season.

    In my portfolio, you can see some of my work, in my experience, you can check my professional background, and if you follow me on instagram, you’ll be updated on my latest projects.

Team

  • The essential ingredient

    And all thanks to having the best possible team of professionals.

    They are window dressers, visual merchandisers, printing workshops, design and set construction workshops, lighting, and furniture: it is with this selection of expert personnel that we cover the entire national territory.

  • Plasticafina T-shirts
  • Contact image

Here!

  • Contact

    irene@plasticafina.com

    +34 654 11 25 34

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  • Recommendations

  • References

JOAN FRANCESC BAÑÓ

“Me recomendaron Irene para un nuevo proyecto con la marca Cinzano que requería de una persona creativa, comprometida, con un alto conocimiento de las tendencias visuales y adaptable a los imprevistos. Sin ninguna duda cumplió de sobras las altas expectativas y fue una de las piezas claves para el éxito del proyecto El Último Vermut del Mes.” 

PERE VIDALES

“Irene has been one of our major assets and the main driver for the success of the VM programme and retail sales volume and customer experience in the H-D Iberia dealer network. Working with her was a remarkable experience, her ability to communicate and train the dealer staff, while enforcing the H-D visions helped us to achieve and exceed our targets. Creativity, commitment and energy are among her strengths.” 

ALBERT VILÀ

“Trabajo con Irene Martínez desde hace 10 años y la recomiendo por ser una profesional impecable: muy enfocada al cliente y comprometida con el resultado final de cada proyecto, cuida todos los detalles, rebosa creatividad y sabe trabajar ideas en equipo. Es siempre un lujo compartir proyectos con ella.” 

JUDIT GIL

“Formar parte del equipo de Irene Martínez desde hace unos años es sentirse involucrada en todos los proyectos que se llevan a cabo. Tiene pasión por el diseño, creación y desarrollo de los proyectos que lleva a cabo. Destaco en ella la creación artística que tiene a la hora de diseñar escaparates para diferentes clientes, la búsqueda de materiales y la ejecución de los proyectos. Tiene la habilidad de gestionar al equipo con precisión y organización. Siempre comprometida con el trabajo y la calidad de los servicios que ofrece.”